In recent years, the economic model based on subscriptions in exchange for a flat use of services has spread to various sectors such as video entertainment, music, online shopping and mobility. From today, the airline market is also in danger of being heavily modified by a new initiative by the fifth largest company in the United States.
Precisely to try to stabilize revenues, making them recurring and retaining customers, Alaska Airlines has launched innovative subscriptions for its travelers, called Flight Pass, flanked by the usual flights on single segments.
The basic Flight Pass subscription costs between $ 49 (approximately 45 euros) and $ 189 (approximately 175 euros) per month and requires a reservation between 90 and 14 days before the flight.
The most flexible option, Flight Pass Pro, costs from $ 199 (about 180 euros) to $ 749 (about 690 euros) per month and allows same-day booking up to two hours before departure.
Now we just have to wait and see if some European airlines decide to follow Alaska Airlines’ initiative and offer advantageous subscriptions.
ALESSANDRO VIDALI